Last Wednesday, the Institute of Telecommunications and Multimedia Applications (iTEAM) hosted the first scientific café focused on increasing social media impact. The event was led by Joana Doñate, the communication specialist at iTEAM, who offered an innovative perspective on how to optimize presence and reach on various digital platforms.
The course was of great interest due to the updated insights provided on different social networks and the potential impact that can be achieved on each of them. Joana Doñate shared specific strategies and techniques that can be implemented both personally and in groups, offering researchers valuable tools to enhance their visibility and engagement in the digital environment.